- Buyers shifted to AI assistants like ChatGPT and Copilot
- WebFX helped Thompson Tractor earn prominent citations in AI Overviews and generative answers.
- The result: triple‑digit growth in AI‑driven traffic, leads, and non‑branded visibility—cementing Thompson as the heavy equipment authority in their region.
non‑branded visibility—cementing Thompson as the heavy equipment authority in their region.