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SEO CASE STUDY · LOCAL SEO

From a Brand-New Domain to 771 Organic Clicks in Six Months

We helped a plumbing business go from zero online presence to consistent organic traffic, generating 771 clicks from search in just six months — with a focused local SEO strategy.

Industry

Plumbing

Service

Organic SEO

Timeframe

6 Months

Google Search Console Performance Analytics Dashboard
THE OPPORTUNITY

A New Domain, No Visibility

The plumbing business launched with a brand-new domain and had no organic presence. The goal was to build a strong foundation, attract local search traffic and start generating qualified leads through organic search.

Before

  • ✕ No organic traffic
  • ✕ No keyword rankings
  • ✕ Limited site content
  • ✕ No local SEO setup

Our Strategy

  • ✓ Technical SEO foundation
  • ✓ Targeted content & service pages
  • ✓ Local SEO optimization
  • ✓ Ongoing performance tracking
THE STRATEGY

A Focused, Local SEO Strategy

We built a strategy around what matters most for a plumbing business — being found by local customers at the right time.

01. Site Architecture

Created a clean, logical site structure with optimized service pages and clear internal linking.

02. Search Intent

Targeted high-intent keywords that match real customer needs, from emergency repairs to routine services.

03. Local Relevance

Optimized for local search with location-based content, schema markup, and consistent business signals.

THE RESULTS

Steady Growth in Organic Traffic

Organic Clicks Over Time
Apr 2025 May 2025 Jun 2025 Jul 2025 Aug 2025 Sep 2025

771

Organic clicks

↑ +100%

17.8K

Impressions

↑ +126%

4.3%

CTR

↑ +0.8 pp

22.3

Average position

↓ -8.7 pos
WHAT WE CHANGED

Key Changes That Moved the Needle

Search-led site structure

Built a clean, crawlable structure with clear service and location pages.

High-intent keyword targeting

Focused on commercial and local keywords with strong buyer intent.

Service page architecture

Created helpful, optimized pages for each service area and key offering.

Local SEO foundations

Optimized Google Business Profile, local signals and structured data.

THE TIMELINE

Six Months to Real Momentum

1

Month 1

Technical setup & site structure

2

Month 2

Keyword targeting & content plan

3

Month 3

Service pages live

4

Month 4

Local SEO optimization

5

Month 5

Growing rankings & traffic

6

Month 6

771 organic clicks (so far)

WHAT THE NUMBERS TELL US

Early Wins, Long-Term Potential

Traffic is up

Organic clicks increased by 100% in six months, showing strong search demand and improving visibility.

Engagement is healthy

The 4.3% CTR indicates users are finding the content relevant to their needs.

Rankings are improving

The average position moved from 31.0 to 22.3, with more keywords entering the top 20.

Early ranking gains are still developing, with more growth expected in the coming months.

SERVICES DELIVERED

What's Included in This SEO Project

Technical SEO Keyword Research On-Page Optimization Local SEO Performance Tracking
READY TO GROW?

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